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Have
your own web site and domain name. The
benefits of this are that you have a shorter URL, it is more memorable, and it
gives you more credibility. You also have more control over what is presented on your web
site.
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Identify
your niche and your market. If you
don't know who you are selling to it won't make any difference what your product
is. Fishing enthusiasts won't have much interest in hunting equipment. Untargeted advertising is a waste of time and money.
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Strive
for a high ranking in the search engines.
While
most experts agree you get a lot of traffic from a good ranking in the search
engines, they will also tell you not to spend a lot of time seeking a high
ranking. You wind up spending so
much time on it that it becomes counter- productive.
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Develop
or obtain a product suitable for your niche and target audience.
Here again, you would not try to sell make-up to a male audience.
Your product must match the needs or wants of your target audience.
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Advertise,
test and track. Create ads that are
effective and continually test them to insure you are obtaining the results you
desire. The experts continually stress that you must test, test,
test. You won't know how effective
your ads are unless you track them.
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Write
articles and get them published in the various e-zines across the Internet.
This is one of the better ways to establish your credibility and gain
maximum exposure.
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Publish
your own e-zine. This is the
absolute best way to establish your credibility and gain response to your ads.
You can also grow a large list of opt-in subscribers who actually accept
advertising from you.
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Become
an affiliate for a program which has all the necessary support, products in
great demand, and a good pay out for your efforts. This can also create streams
of residual income. It also keeps
you from, so to speak, having all your eggs in one basket.
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Join
news groups and discussion lists which fit into your niche.
While blatant advertising is not normally permitted, most will allow you
to use a signature file which is quite effective in advertising.
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Develop
a viral marketing strategy. Create
a program, e-book, or something else that people would like to have. Include your
links in it and give it freely to the world. The better it is, the more quickly
it will spread across the internet, and the greater return on your investment in
it.
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Use
auto-responders. Smart auto-responders
can send a series of up to 20 follow-up messages to your prospective clients.
You should follow up with your message at least seven times for it to
reach maximum effectiveness.
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Be
persistent and consistent in all your efforts.
Set up a schedule for advertising, web site maintenance, article writing
and submission, e-zine publication and all the other items stated above. Follow
that schedule as closely as possible and be consistent and persistent in
following it.